Millennials: the New Caregivers

#Millennials the new #Caregivers

Introducing the Home Safety Hotline

In her article in the January 2017 issue of HME News, Associate Editor Tracy Orzel brings the Millennial generation into the forefront.  “In 5 more years, they will be buying for their parents,” sites Orzel.  I am taking notes as both a Baby Boomer and Occupational Therapist specializing in home safety!  She explains the trend as follows:

Out of 75.4 million Millenials born between 1980 and 2000, 9.5 million are already caregivers, according to a study conducted by the National Alliance of Caregivers and AARP.

Medical and DME providers will need to pay greater attention to price with up-front estimates than their parents generally required.  “Millennials are also more likely to turn to Google for healthcare information and buy products online first, before going to a doctor,” states industry expert Nashlah Boyayan.  Companies in the healthcare arena need to have a strong online presence but not necessarily one that…

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